PLANNING

Whether you are just starting out, or are thinking about a change of direction, planning ensures that you consider the strengths and weaknesses of your business idea, set realistic goals and objectives and determine how to measure success.

The biggest risk in a growing business it that expansion happens faster than you can keep up with – faster than your business can cope. You spend all of your time solving problems and fighting fires, rather than serving customers. Quality suffers, customers get unhappy and the business suffers.

Worse, if you are unprepared for the financial pressures of expansion, you run the risk of being engulfed in a cashflow crisis. And we know that most small businesses fail because the run out of cash.

Take control of your business’ future with a Business Development Plan.

The very process writing a business development plan requires you to take a step back and analyse what the business does well and where it needs to improve. You are then able to spot opportunities that you might not otherwise has seen, and to see where improvements can be made.

Then, in setting out the path that you want your business to follow, you are giving yourself targets to aim for and also a means of measuring progress, so that you know when you’re doing well. Without clear and measurable targets, it’s difficult to judge your performance.

“Russell provides valuable business advice and keeps me focussed. Revenue has increased 36% since we started working together and I always leave our meetings energised and confident about the future of my practice.”

Grace Haine, Grace Haine Eyecare

“Russell breathes fresh air and ideas into business development. He talks in plain language that everyone can understand and doesn’t over complicate the issue. His influence has helped us achieve 30% growth during our last year and I would highly recommended him.”

Ian Skinner, MD, The Diverse Cleaning Company South Ltd.

Every Business Should Have One

It’s a well-known fact: the businesses that succeed are the ones that have a clear vision, detailed plans of how to achieve it and a series of short, medium and long-term goals to measure progress.

Writing a business plan is an essential exercise for new businesses, even if financing is not required, as it encourages the entrepreneur to consider the strengths and weaknesses of the business idea, as well as the operational plans, financial projections, marketing strategy, and so on.

However, established businesses should also review their plans on a regular basis, to take account of changes in the marketplace and to review the assumptions on which the original plans were based.

Most of us have a pretty good idea of what we want to achieve for our businesses, and the temptation is to not bother with a formal plan, especially if you are a sole trader or have only one or two employees.

Yet research shows that when you write down your goals and objectives, you increase your chances of achieving them.

Writing a business plan can be a motivational and rewarding exercise, as you:

  • Challenge your own assumptions
  • Develop new ideas and opportunities
  • Reaffirm your abilities and potential.


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